Our people
Glendinning Africa
Carmen Roets
Director of Consulting
Carmen joined Glendinning in 2008 having gained experience in major consumer packaged goods companies such as Coca-Cola, Unilever and Tiger Brands. During this time her involvement spanned a host of categories such as beverages, homecare, cereals and perishables. She has also been the General Manager of a private printing company where she managed a large number of high value government contracts.
Carmen has expertise in Channel Segmentation and Strategy, Shopper, Trade Marketing, Category Management, New Product Implementation, POP Vision and Activation. She also has a unique insight into LSM 1-4 (Lifestyle Measures) particularly with respect to shopper decision making and behaviour. This knowledge and insight is borne from the fact that she grew up between the aisles of a large, family-owned, retail outlet in Northern KwaZulu-Natal in South Africa where her family still owns major franchise supermarkets.
She speaks English, Afrikaans, German and Zulu fluently. When Carmen is not working, she and her husband enjoy spending time with their family and travelling together.
Carmen currently heads up Glendinning's office in South Africa.