Our people
Glendinning Asia
Lies Ellison-Davis
Consulting: Singapore
Consulting
Joined Glendinning in 2005. European Client Director for Sony CE, Arla Foods, Bacardi and EMI
Extensive experience across: -Multiple industries: FMCG (Fabric and Home Care, Beauty Care, Alcoholic and Non-Alcoholic Beverages, Dairy, Confectionery), Entertainment, Consumer Electronics, Fitness and Health, Banking
Multiple markets: Western Europe, Iberia, Central and Eastern Europe, South East Asia, China, South America
Key specialities include: -Marketing Capability Assessment and Development -Consumer and Shopper Marketing -Strategic Category Marketing n
English - Native
Dutch - Native
Spanish - Fluent
German - Fluent
French - Fluent
Italian - Very Good
Line Management and Background
Unilever - APM Chile - Ice-cream Division
Procter and Gamble - Brand Manager Europe, Category Team Leader Benelux - Fabric Care and Beauty Care Divisions
PepsiCo - Marketing and Trade Marketing Director CE Europe
Key areas of experience:
-New Category and Brand Development, -Brand Strategy, Communication and Management
-Portfolio Strategy
-Shopper Marketing Strategy
-Commercial Spending ROI
-Commercial Capability Assessment and Development